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1 propaganda
f.1 advertising.2 publicity leaflets (prospectos).repartir propaganda to distribute advertising leaflets; to hand out advertising leaflets (en la calle)propaganda electoral election literature; (folletos) election campaign advertising (anuncios, emisiones)3 propaganda.4 commercial, blurb, build-up, advertisement.* * *1 (publicidad) advertising2 (electoral) propaganda* * *noun f.* * *SF1) (Pol) propaganda2) (Com) (=publicidad) advertising3) (=panfletos, octavillas) advertising leaflets pl* * *a) (Pol) ( para promover o desprestigiar una causa) propagandab) (Com, Marketing) advertising; ( en prensa)hacer propaganda de un producto/espectáculo — to advertise a product/show
* * *= propaganda, promotional literature.Ex. Children should be taught to be selective TV watchers and shown that television is a powerful advertising and propaganda tool.Ex. The article 'The window-dressers' investigates some of the claims of vanity publishers made in their promotional literature and finds that many are misleading.----* de propaganda = promotional.* hacer propaganda = give + publicity, propagandise [propagandize, -USA].* propaganda política = political propaganda.* * *a) (Pol) ( para promover o desprestigiar una causa) propagandab) (Com, Marketing) advertising; ( en prensa)hacer propaganda de un producto/espectáculo — to advertise a product/show
* * *= propaganda, promotional literature.Ex: Children should be taught to be selective TV watchers and shown that television is a powerful advertising and propaganda tool.
Ex: The article 'The window-dressers' investigates some of the claims of vanity publishers made in their promotional literature and finds that many are misleading.* de propaganda = promotional.* hacer propaganda = give + publicity, propagandise [propagandize, -USA].* propaganda política = political propaganda.* * *1 ( Pol) (para promover o desprestigiar una causa) propagandael aparato de propaganda de la dictadura the propaganda apparatus of the dictatorshiplo que prometieron en su propaganda electoral what they promised in their election material ( o advertisements etc)el discurso del primer ministro fue pura propaganda electoral the prime minister's speech was pure electoral propagandahacer propaganda de un producto/espectáculo to advertise a product/showme regalaron un llavero de propaganda they gave me a key ring with their name ( o logo etc) on itla revista no trae más que propaganda the magazine has nothing but advertisements in itrepartía propaganda de la agencia de viajes she was handing out advertising leaflets o fliers for the travel agent'sa ver cuando lo conocemos, le has hecho tanta propaganda ( fam); when are we going to meet him? you've talked so much about him* * *
propaganda sustantivo femeninoa) (Pol) propagandab) (Com, Marketing) advertising;
repartir propaganda to hand out advertising leaflets
propaganda sustantivo femenino
1 (política) propaganda
propaganda electoral, election propaganda
2 (comercial) advertising: el buzón siempre está lleno de propaganda, my mailbox is always full of junk mail
' propaganda' also found in these entries:
Spanish:
octavilla
- prospecto
- publicidad
- cartel
- repartir
- volante
English:
advertising
- build-up
- direct-mail advertising
- junk mail
- mail
- plug
- propaganda
- propagandize
- sales brochure
- build
- junk
* * *propaganda nf1. [publicidad] advertising;hacer propaganda de algo to advertise sth;un folleto de propaganda an advertising leaflet2. [prospectos] publicity leaflets;[por correo] junk mail;repartir propaganda to distribute advertising leaflets;[en la calle] to hand out advertising leaflets propaganda electoral [folletos] election literature; [anuncios, emisiones] election campaign advertising3. [política, religiosa] propaganda* * *f1 de producto advertising2 POL propaganda* * *propaganda nf1) : propaganda2) publicidad: advertising* * *1. (publicidad) advertisingel municipio no necesita propaganda para atraer a los turistas the village doesn't need advertising to attract tourists2. (material) leaflets3. (política) propaganda -
2 campagne
campagne [kɑ̃paɲ]feminine nouna. ( = habitat) country ; ( = paysage) countrysideb. ( = action) campaign► campagne publicitaire or de publicité publicity campaign* * *kɑ̃paɲ1) ( régions rurales) country; ( paysage) (open) countryside2) ( opération) campaigncampagne électorale/publicitaire — election/advertising campaign
3) ( période d'activité) year4) Armée campaignse mettre en campagne pour trouver quelque chose — fig to set about finding something
••battre la campagne — (colloq) to be off one's rocker (colloq)
* * *kɑ̃paɲ nf1) (par opposition à la ville) country, countrysideNous passons nos vacances à la campagne. — We spend our holidays in the country., We spend our holidays in the countryside.
à la campagne [être, vivre] — in the country, [aller] to the country
de campagne (chemin, médecin, saucisson) — country modif
2) MILITAIRE, POLITIQUE, COMMERCE campaignen campagne MILITAIRE — in the field
* * *campagne nf1 ( régions rurales) country; ( paysage) (open) countryside; la campagne toscane the Tuscan countryside; habiter (à) la campagne to live in the country; en pleine campagne in the countryside; en rase campagne in the open countryside; route/médecin de campagne country road/doctor; les gens/les habitudes de la campagne country people/habits; les travaux de la campagne farm work, agricultural labourGB;2 ( opération) campaign; campagne électorale/publicitaire election/advertising campaign; campagne de presse/propagande press/propaganda campaign; campagne commerciale sales campaign ou drive; campagne de recrutement/vaccination recruitment ou recruiting/vaccination drive; entrer en campagne [homme politique] to start one's campaign; son entrée en campagne the start of his/her campaign; mener or faire campagne pour/contre to campaign for/against; campagne de saturation Pub media saturation campaign;3 ( période d'activité) year; campagne viticole/de pêche winegrowing/fishing year; campagne de commercialisation 1991-92 1991/92 marketing year;4 Mil campaign; la campagne d'Égypte/de Russie the Egyptian/Russian campaign; armée en campagne army on campaign ou in the field; faire campagne to fight (a campaign); se mettre en campagne Mil to put oneself on a war footing; se mettre en campagne pour trouver qch fig to set about finding sth; artillerie/tenue de campagne field artillery/dress.Campagne romaine Campagna.battre la campagne○ to be off one's rocker○.[kɑ̃paɲ] nom féminin1. GÉOGRAPHIE [habitat] country[paysage] countrysideune campagne plate flat ou open countryà la campagne in the country ou countryside2. [activité] campaignfaire campagne pour/contre to campaign for/againstfaire campagne to campaign, to fight4. ARCHÉOLOGIE————————de campagne locution adjectivale1. [rural - chemin, médecin, curé] country (modificateur)————————en campagne locution adverbiale -
3 campagna
f countryfig, politics campaignvivere in campagna live in the countrycampagna pubblicitaria advertising campaigncampagna elettorale election campaign* * *campagna s.f.1 country, countryside: vivere in campagna, to live in the country; andare in campagna, to go to the country; gente di campagna, country folk (o rural people); ho una casa in campagna, I have a house in the country; una residenza di campagna, a country-seat // la Campagna Romana, the Campagna // in aperta campagna, in the open country4 (mil.) campaign: la campagna di Russia, the Russian campaign // artiglieria da campagna, field artillery5 (mar.) long cruise6 ( propaganda) campaign: campagna elettorale, electoral campaign; campagna pubblicitaria, advertising campaign; campagna promozionale, promotion campaign; campagna di vendita, sales drive (o campaign); campagna giornalistica, press campaign // (sport) campagna acquisti, campaign on the transfer market.* * *[kam'paɲɲa]sostantivo femminile1) (zona rurale) country, countryside U2) (terra coltivata) farmland, land3) (operazione) campaign4) mil. campaign•campagna acquisti — sport transfer season
* * *campagna/kam'paŋŋa/sostantivo f.1 (zona rurale) country, countryside U; la campagna toscana the Tuscan countryside; abitare in campagna to live in the country2 (terra coltivata) farmland, land3 (operazione) campaign; lanciare una campagna to launch a campaign4 mil. campaigncampagna acquisti sport transfer season; campagna diffamatoria smear campaign; campagna elettorale election campaign; campagna pubblicitaria advertising campaign; campagna di stampa press campaign; campagna di vendita marketing campaign. -
4 campaña
f.bell.campana de buzo o de salvamento diving bellcampana extractora (de humos) extractor hoodcampanas tubulares tubular bells* * *1 (gen) bell2 (de chimenea) mantelpiece3 familiar (extractora) extractor hood, (US stove extractor hood)\a toque de campana figurado to the sound of bellsdar una vuelta de campana to overturn, roll overechar las campanas al vuelo figurado to set all the bells ringingoír campanas y no saber dónde figurado not to have a cluetañer las campanas / tocar las campanas to ring the bellscampana de buzo diving bellcampana de cristal bell jar, bell glass* * *noun f.* * *1. SF1) [de iglesia, puerta] bell; [de orquesta] bell, chimea campana tañida, a toque de campana — to the sound of bells
aún es pronto para echar las campanas al vuelo — it's still too early to celebrate o to start spreading the good news
- hacer campanas- oír campanas y no saber de dónde vienen2) (Téc) [de la chimenea] hoodcampana de humos, campana extractora — extractor hood
3) (Buceo)campana de buzo, campana de inmersión — diving bell
4) Cono Sur (=campo) country(side)2.SMF LAm * (=vigilante) look-out* * *1)a) ( de iglesia) bell, church bellechar las campanas al or a vuelo — ( literal) to set the bells ringing; ( anunciar jubilosamente)
aún es pronto para echar las campanas al vuelo — it's too soon to start shouting about it
tampoco es como para echar las campanas al vuelo — it's not worth getting that excited about
me/te/lo salvó la campana — saved by the bell
oír campanas y no saber dónde: ese tipo ha oído campanas y no sabe dónde — that guy is talking through his hat (colloq)
b) ( en el colegio) bell¿ya ha sonado la campana? — has the bell gone yet?
2)a) ( de chimenea) hood; ( de cocina) extractor hoodb) ( para proteger alimentos) cover•* * *= campaign, drive, push, crackdown.Ex. The year saw a library fair in Gothenburg and a 3 minutes silent strike by cultural workers during the general election campaign.Ex. Hierarchical bibliometry would act as a positive drive to support the authorship requirements now stipulated by some international editorial committees.Ex. The key issue to note here is that the global push to describe and document Indigenous knowledge is gaining momentum.Ex. As part of the worldwide revulsion against the fierce crackdown of peaceful dissidents now occurring in Cuba, the U.S. Congress has voted 414-0 to condemn the Cuban government for raiding 22 libraries.----* campana de Gauss = bell-shaped curve, bell curve.* campana de inmersión = pressure vessel.* campana + sonar = bell + ring.* campaña contra la conducción bajo la influencia del alcohol = drink-drive campaign, anti-drink-drive campaign.* campaña de ahorro = economy drive.* campaña de alfabetización = literacy campaign, literacy movement.* campaña de captación de socios = membership drive.* campaña de concienciación de la gente = awareness raising [awareness-raising].* campaña de control de alcoholemia = drink-drive campaign, anti-drink-drive campaign.* campaña de difamación = smear campaign.* campaña de promoción = promotional campaign, advocacy.* campaña de publicidad = publicity campaign, press campaign.* campaña de recaudación de fondos = fundraising campaign.* campaña de relaciones públicas = public relations campaign.* campaña de terror = terror campaign.* campaña de violencia = campaign of violence.* campaña electoral = election campaign, election race.* campaña militar = military campaign.* campaña política = political campaign.* campaña presidencial = presidential campaign.* campaña publicitaria = advertising campaign, publicity campaign, media campaign, press campaign.* cañón de campaña = field gun.* catre de campaña = camp bed, cot.* hacer campaña = campaign, stump, go out on + the road.* tienda de campaña = tent.* * *1)a) ( de iglesia) bell, church bellechar las campanas al or a vuelo — ( literal) to set the bells ringing; ( anunciar jubilosamente)
aún es pronto para echar las campanas al vuelo — it's too soon to start shouting about it
tampoco es como para echar las campanas al vuelo — it's not worth getting that excited about
me/te/lo salvó la campana — saved by the bell
oír campanas y no saber dónde: ese tipo ha oído campanas y no sabe dónde — that guy is talking through his hat (colloq)
b) ( en el colegio) bell¿ya ha sonado la campana? — has the bell gone yet?
2)a) ( de chimenea) hood; ( de cocina) extractor hoodb) ( para proteger alimentos) cover•* * *= bell.Ex: In addition, one must not forget such mundane matters as door bells (front and back), a closing bell, fire bells, security alarms and possibly others all of which must be noticeably different.
* campana de la chimenea = chimney breast.* dar una vuelta de campana = capsize, somersault, do + a somersault, summersault.* pantalones de campana = flares.* salvado por la campana = saved by the bell.* vuelta de campana = somersault, summersault.* vuelta de campana hacia atrás = backflip.* * *A1 (de iglesia) bell, church bella lo lejos se oía repicar las campanas you could hear the church bells ringing in the distancelas campanas doblan a muerto the bells are ringing o tolling the death knellechar las campanas al or a vuelo (literal) to set the bells ringing(anunciar jubilosamente): no quiere echar las campanas al vuelo hasta no estar seguro he doesn't want to start shouting about it o shouting from the rooftops until he knows for surepero tampoco es como para echar las campanas al vuelo but it's not worth getting that excited aboutme/te/lo salvó la campana saved by the belloír campanas y no saber dónde: ese tío ha oído campanas y no sabe dónde that guy is talking through his hat ( colloq)2 (en el colegio) bell¿ya ha sonado la campana? has the bell gone yet?tocar la campana to ring the bellB1 (de la chimenea) hood; (de la cocina) extractor hood2 (para proteger alimentos) coverCompuestos:diving belldiving bellDestar or hacer de campana to keep watch* * *
Multiple Entries:
campana
campaña
campana sustantivo femenino
tocar la campaña to ring the bell;
¿ya ha sonado la campaña? has the bell gone yet?
( de cocina) extractor hood
campaña sustantivo femenino
campaign;◊ campaña electoral electoral o election campaign;
campaña publicitaria advertising campaign;
hacer una campaña to run o conduct a campaign
campana sustantivo femenino
1 (de iglesia, colegio) bell
2 Cost bell-bottom 3 campana extractora, extractor hood
vuelta de campana, roll over
♦ Locuciones: familiar figurado echar las campanas al vuelo, to start shouting about it
campaña sustantivo femenino
1 (electoral, etc) campaign
2 Mil expedition
♦ Locuciones: Mil (cocina, hospital, etc) de campaña, field
' campaña' also found in these entries:
Spanish:
amarrar
- antidroga
- antitabaco
- campana
- carpa
- electoral
- estratega
- forma
- inoculación
- neutralizar
- orientar
- pro
- retintín
- tañido
- tienda
- tocar
- vuelta
- alfabetización
- calar
- campanada
- campanilla
- catre
- desmontar
- desplegar
- exitoso
- fundir
- informativo
- limpio
- montar
- publicitario
- recoger
- tañer
- toque
- viento
English:
agitate
- aim
- back
- bell
- bell-bottoms
- campaign
- canvass
- canvasser
- counteract
- drive
- electioneering
- flag
- flap
- flare
- hate
- hustings
- launch
- launching
- marketing
- mount
- pitch
- publicity
- push
- ring
- sales campaign
- smear campaign
- somersault
- tent
- think up
- toll
- turn over
- wage
- appeal
- ground
- hood
- roll
- smear
* * *campana nf1. [de iglesia] bell;echar las campanas al vuelo: no queremos echar las campanas al vuelo antes de tiempo we don't want to start celebrating prematurely;es pronto para echar las campanas al vuelo let's not count our chickens before they're hatched;Famoír campanas y no saber dónde not to know what one is talking about;te ha salvado la campana (you were) saved by the bellcampana de buzo diving bell; Mat campana de Gauss normal distribution curve, US bell curve;campana de salvamento diving bell2. [de chimenea] chimney breast* * *f1 bell;doblar las campanas toll the bells;echar las campanas al vuelo fig get excited, get carried away;dar una vuelta de campana AUTO flip over2 de chimenea hood* * *campana nf: bell* * *campana n bell -
5 рекламная кампания
1. advertizing campaign2. advertising campaignРусско-английский большой базовый словарь > рекламная кампания
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6 campana
f.bell.campana de buzo o de salvamento diving bellcampana extractora (de humos) extractor hoodcampanas tubulares tubular bells* * *1 (gen) bell2 (de chimenea) mantelpiece3 familiar (extractora) extractor hood, (US stove extractor hood)\a toque de campana figurado to the sound of bellsdar una vuelta de campana to overturn, roll overechar las campanas al vuelo figurado to set all the bells ringingoír campanas y no saber dónde figurado not to have a cluetañer las campanas / tocar las campanas to ring the bellscampana de buzo diving bellcampana de cristal bell jar, bell glass* * *noun f.* * *1. SF1) [de iglesia, puerta] bell; [de orquesta] bell, chimea campana tañida, a toque de campana — to the sound of bells
aún es pronto para echar las campanas al vuelo — it's still too early to celebrate o to start spreading the good news
- hacer campanas- oír campanas y no saber de dónde vienen2) (Téc) [de la chimenea] hoodcampana de humos, campana extractora — extractor hood
3) (Buceo)campana de buzo, campana de inmersión — diving bell
4) Cono Sur (=campo) country(side)2.SMF LAm * (=vigilante) look-out* * *1)a) ( de iglesia) bell, church bellechar las campanas al or a vuelo — ( literal) to set the bells ringing; ( anunciar jubilosamente)
aún es pronto para echar las campanas al vuelo — it's too soon to start shouting about it
tampoco es como para echar las campanas al vuelo — it's not worth getting that excited about
me/te/lo salvó la campana — saved by the bell
oír campanas y no saber dónde: ese tipo ha oído campanas y no sabe dónde — that guy is talking through his hat (colloq)
b) ( en el colegio) bell¿ya ha sonado la campana? — has the bell gone yet?
2)a) ( de chimenea) hood; ( de cocina) extractor hoodb) ( para proteger alimentos) cover•* * *= bell.Ex. In addition, one must not forget such mundane matters as door bells (front and back), a closing bell, fire bells, security alarms and possibly others all of which must be noticeably different.----* campana de la chimenea = chimney breast.* dar una vuelta de campana = capsize, somersault, do + a somersault, summersault.* pantalones de campana = flares.* salvado por la campana = saved by the bell.* vuelta de campana = somersault, summersault.* vuelta de campana hacia atrás = backflip.* * *1)a) ( de iglesia) bell, church bellechar las campanas al or a vuelo — ( literal) to set the bells ringing; ( anunciar jubilosamente)
aún es pronto para echar las campanas al vuelo — it's too soon to start shouting about it
tampoco es como para echar las campanas al vuelo — it's not worth getting that excited about
me/te/lo salvó la campana — saved by the bell
oír campanas y no saber dónde: ese tipo ha oído campanas y no sabe dónde — that guy is talking through his hat (colloq)
b) ( en el colegio) bell¿ya ha sonado la campana? — has the bell gone yet?
2)a) ( de chimenea) hood; ( de cocina) extractor hoodb) ( para proteger alimentos) cover•* * *= bell.Ex: In addition, one must not forget such mundane matters as door bells (front and back), a closing bell, fire bells, security alarms and possibly others all of which must be noticeably different.
* campana de la chimenea = chimney breast.* dar una vuelta de campana = capsize, somersault, do + a somersault, summersault.* pantalones de campana = flares.* salvado por la campana = saved by the bell.* vuelta de campana = somersault, summersault.* vuelta de campana hacia atrás = backflip.* * *A1 (de iglesia) bell, church bella lo lejos se oía repicar las campanas you could hear the church bells ringing in the distancelas campanas doblan a muerto the bells are ringing o tolling the death knellechar las campanas al or a vuelo (literal) to set the bells ringing(anunciar jubilosamente): no quiere echar las campanas al vuelo hasta no estar seguro he doesn't want to start shouting about it o shouting from the rooftops until he knows for surepero tampoco es como para echar las campanas al vuelo but it's not worth getting that excited aboutme/te/lo salvó la campana saved by the belloír campanas y no saber dónde: ese tío ha oído campanas y no sabe dónde that guy is talking through his hat ( colloq)2 (en el colegio) bell¿ya ha sonado la campana? has the bell gone yet?tocar la campana to ring the bellB1 (de la chimenea) hood; (de la cocina) extractor hood2 (para proteger alimentos) coverCompuestos:diving belldiving bellDestar or hacer de campana to keep watch* * *
Multiple Entries:
campana
campaña
campana sustantivo femenino
tocar la campaña to ring the bell;
¿ya ha sonado la campaña? has the bell gone yet?
( de cocina) extractor hood
campaña sustantivo femenino
campaign;◊ campaña electoral electoral o election campaign;
campaña publicitaria advertising campaign;
hacer una campaña to run o conduct a campaign
campana sustantivo femenino
1 (de iglesia, colegio) bell
2 Cost bell-bottom 3 campana extractora, extractor hood
vuelta de campana, roll over
♦ Locuciones: familiar figurado echar las campanas al vuelo, to start shouting about it
campaña sustantivo femenino
1 (electoral, etc) campaign
2 Mil expedition
♦ Locuciones: Mil (cocina, hospital, etc) de campaña, field
' campaña' also found in these entries:
Spanish:
amarrar
- antidroga
- antitabaco
- campana
- carpa
- electoral
- estratega
- forma
- inoculación
- neutralizar
- orientar
- pro
- retintín
- tañido
- tienda
- tocar
- vuelta
- alfabetización
- calar
- campanada
- campanilla
- catre
- desmontar
- desplegar
- exitoso
- fundir
- informativo
- limpio
- montar
- publicitario
- recoger
- tañer
- toque
- viento
English:
agitate
- aim
- back
- bell
- bell-bottoms
- campaign
- canvass
- canvasser
- counteract
- drive
- electioneering
- flag
- flap
- flare
- hate
- hustings
- launch
- launching
- marketing
- mount
- pitch
- publicity
- push
- ring
- sales campaign
- smear campaign
- somersault
- tent
- think up
- toll
- turn over
- wage
- appeal
- ground
- hood
- roll
- smear
* * *campana nf1. [de iglesia] bell;echar las campanas al vuelo: no queremos echar las campanas al vuelo antes de tiempo we don't want to start celebrating prematurely;es pronto para echar las campanas al vuelo let's not count our chickens before they're hatched;Famoír campanas y no saber dónde not to know what one is talking about;te ha salvado la campana (you were) saved by the bellcampana de buzo diving bell; Mat campana de Gauss normal distribution curve, US bell curve;campana de salvamento diving bell2. [de chimenea] chimney breast* * *f1 bell;doblar las campanas toll the bells;echar las campanas al vuelo fig get excited, get carried away;dar una vuelta de campana AUTO flip over2 de chimenea hood* * *campana nf: bell* * *campana n bell -
7 кампанія
ж1) військ., тех. campaign; ( громадська) driveвиборча кампанія — election campaign, electioneering, canvassing; hustings
почати кампанію — to start ( to open) a campaign; військ. to take the field
2) мор. cruise -
8 кампания
жен.1) campaign; drive (общественная)проводить кампанию — to conduct a campaign drive, to carry on a campaign drive
2) мор. cruise -
9 propaganda
iz.1. (Pol.)a. (z.o.) political advertising, campaign literature; hauteskundeetako \propagandan agindu zutena what they promised in their election {material || advertising}b. (z.tx.) propaganda; hori \propaganda hutsa da! that's sheer propaganda!2.a. Fin. advertising; aldizkari horrek \propaganda besterik ez dauka that magazine has nothing but advertising in it; \propagandako boligrafoa eman zidaten I was given a pen with their {name || logo} on itb. ( inprimakia) flier; kalean \propaganda banatzen zuen he was handing out advertising {leaflet || fliers} in the streetb. (irud.) liburu berriaren alde \propaganda egiten ari dira they're promoting the new book; ezagutu nahi nuke, hainbeste \propaganda egin diote eta I'd like to meet meet after all they've talked about her -
10 argumentativ
Adj. argumentative* * *ar|gu|men|ta|tiv [argumɛnta'tiːf] (geh) [argumɛnta'toːrɪʃ] (rare)1. adjeinen argumentatíven Wahlkampf führen — to run an election campaign that concentrates on issues
argumentatíve Funktion (Ling) — argumentative function
2. advdie Beweisführung war argumentatív überzeugend/schwach — the arguments presented were very convincing/weak
eine Aussage argumentatív widerlegen — to refute an argument
argumentatív ist er sehr schwach — his argumentation is very weak
etw argumentatív erreichen — to achieve sth by (force of) argument
etw argumentatív bekämpfen — to fight sth with arguments
* * *ar·gu·men·ta·tiv[argumɛntaˈti:f]\argumentativ ist er sehr schwach he doesn't know how to arguedie Beweisführung war \argumentativ sehr überzeugend the evidence provided a convincing argument* * *argumentativ adj argumentative -
11 argumentatorisch
ar|gu|men|ta|tiv [argumɛnta'tiːf] (geh) [argumɛnta'toːrɪʃ] (rare)1. adjargumentatíve Werbung betreiben — to use persuasive advertising
einen argumentatíven Wahlkampf führen — to run an election campaign that concentrates on issues
argumentatíve Funktion (Ling) — argumentative function
2. advdie Beweisführung war argumentatív überzeugend/schwach — the arguments presented were very convincing/weak
eine Aussage argumentatív widerlegen — to refute an argument
argumentatív ist er sehr schwach — his argumentation is very weak
etw argumentatív erreichen — to achieve sth by (force of) argument
etw argumentatív bekämpfen — to fight sth with arguments
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12 surenchère
surenchère [syʀɑ̃∫εʀ]feminine noun* * *syʀɑ̃ʃɛʀ1) ( enchère supérieure) higher bidfaire une surenchère de 50 euros — to bid 50 euros more ( sur quelqu'un than somebody; sur quelque chose for something)
2) ( exagération) escalation* * *syʀɑ̃ʃɛʀ nf1) (aux enchères) higher bid, (sur prix fixe) overbid2) (= exagération) overstatement* * *surenchère nf1 ( enchère supérieure) higher bid; faire une surenchère sur qn to bid higher than sb; faire une surenchère de 500 euros to bid 500 euros more ou higher (sur qn than sb; sur qch for sth);2 ( exagération) escalation; une surenchère de violence an escalation of violence; faire de la surenchère dans la violence ( terroriste) to commit acts of increasing violence; ( au cinéma) to make increasingly violent films; la surenchère sur les diplômes the demand for graduates with higher and higher qualifications; faire de la surenchère to try to go one better, to try to get one up; faire de la surenchère électorale to make more extravagant promises than one's electoral opponents; il fait de la surenchère dans le racisme/l'anticommunisme he goes a bit overboard on racism/anticommunism.[syrɑ̃ʃɛr] nom féminin2. (figuré)la surenchère publicitaire/médiatique advertising/media exaggeration -
13 kampani|a
/kam'panja/ f (G D Gpl kampanii) 1. Wojsk. campaign- kampania wojenna a military campaign- kampania zwycięska a victorious campaign- organizować/przeprowadzić kampanię to organize/conduct a campaign- kampania wrześniowa the (Polish) September Campaign (of 1939)2. (akcja) campaign- kampania na rzecz oczyszczania miasta/przestrzegania praw człowieka a city clean-up/human rights campaign- kampania oszczędnościowa/sprzedaży an economy/a sales drive- kampania prasowa/promocyjna/reklamowa a press/a promotion(al)/an advertising campaign- kampania wyborcza an election a. electoral campaign- kampania cukrownicza/ziemniaczana the sugar-beet/potato harvest- prowadzić kampanię na rzecz kogoś/czegoś to campaign for sb/sth- prowadzić kampanię przeciwko komuś/czemuś to campaign against sb/sth- kampania oszczerstw przen. a smear campaign- szeroko zakrojona kampania a major campaignThe New English-Polish, Polish-English Kościuszko foundation dictionary > kampani|a
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14 plaka|t
m (G plakatu) Szt. poster; (teatralny) bill, playbill; (propagandowy) placard- plakat filmowy/reklamowy/wyborczy a film/an advertising/an election poster- plakat kampanii walki z AIDS an AIDS campaign poster- rozlepiać plakaty to put up posters- „zakaz naklejania plakatów” ‘no fly-posting’- reklamować na plakacie nowy film to advertise a new film in a. on a poster- plakat przedstawiający gwiazdę rocka/krajobraz Tatr a poster with a rock star/with a view of the TatrasThe New English-Polish, Polish-English Kościuszko foundation dictionary > plaka|t
См. также в других словарях:
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